Supermartech

Causal inference, incrementality measurement, attribution models, and the methods behind reliable ad analytics. Written for operators who want numbers they can defend.

ad measurement
One install, three winners. The ad industry hired a referee. Ad Measurement #attribution #measurement
2026-11-02
ad measurement
Honestly, even the platform doesn't know your ad's real impact Ad Measurement #measurement #causal-inference #incrementality #primer
2026-10-26
ad measurement
Measuring what your ad actually did Ad Measurement #measurement #causal-inference #incrementality #primer
2026-10-20
ad measurement
The causal mindset every marketer must know (and quietly skips) Ad Measurement #measurement #causal-inference #attribution #primer
2026-10-13